Blogging has played a big part in my life for nearly two years. I remember the day I started, I chose the name ‘Isla Rose’ to hide my new hobby away from personal accounts, I took the worst images of stationary because I thought it was the thing to do, every single night I’d take part in Twitter chats or sat down and wrote out blog posts until 3am, and it I loved it. I felt good to be experiencing something different and it provided me with the opportunity to switch off from the real world and mingle with likeminded people who were in the same boat as I was. Despite reading posts from the bigger bloggers on a regular basis, I wasn’t too sure how it all worked. I remember tagging the wrong genre of accounts and I had no idea what it took to gain regular page views, so I just took it all for what it was, I didn’t particularly care about traffic – views were just a bonus that I didn’t take much notice of.
Being a small blogger is hard work. The lack of recognition is endless, it’s difficult to fit in the so called ‘cliques’, hours and hours can go into creating just one post, we have full time jobs and education to also focus on and there is a lot of competition out there. I published a post in November 2016 titled ‘The Honest Truths About Being a Small Blogger’ – an hour later, I returned to my WordPress app and saw the big ‘100’; I’d hit 100 views on my blog in one hour. I never expected a post I’d written to do so well, but it did. However, that’s when things really began to change for me. I’d experienced what it was like to have partially successful blog post out on the internet, and wanted more. Still to this day, that rainy day in November is still my highest day for views, I never experienced that feeling again despite more effort and better content being produced; the frustration was real.
With it being my final year at University, I eventually had to pack it all in. I wasn’t enjoying writing like I used to and my dissertation quickly took over my life. The following summer; I began again, had a handful of successful posts and again, the typical excuse, life simply got in the way, and I found the inconsistency of it all too much to handle. Last month I ‘smashed’ every single goal I’d set. I couldn’t believe how well my content was doing and I thought things were finally on the up; February 1st came and we were back to square one.
Brands & Recognition
So this month alone, I’ve struggled to keep up. Blogging can be extremely rewarding, but it can also be equally as frustrating. The fact of the matter is, brands just don’t want to work with a blogger who has a small following, and that blogger could be producing some of the best and honest content at this moment. Other bloggers don’t want to interact with new bloggers because they are set on becoming internet friends with slightly bigger bloggers, brands will always choose the same people and blog views are incredibly inconsistent. I think what bothers me the most are the bigger bloggers who fail to support growing bloggers. We have the childish follow and unfollow game and robots to compete with and there is very little support out there from the professionals to people who aspire to achieve just a tiny snippet of what they have.
Where Has The Fun Gone?
We’re frequently bombarded with advice on how to increase traffic, or how to make money from your blog – but maybe the fun has been taken away from blogging and also Instagram. As I previously mentioned I used to blog because I enjoyed it, and followers and traffic were just an added bonus. I never once imagined that I’d have a small percentage of popular posts and I definitely didn’t expect to have 300 followers on my blog. So perhaps we are taking this blogging thing a bit too seriously, and the more we create content we enjoy producing, the more success we will achieve both personally and professionally.
The harsh reality is; if you begin blogging now, you will find it difficult to become recognised. I get the feel that bloggers now start a blog with the impression that they’ll be offered freebies and work with their favourite brands and tourist boards over and over again, and that just isn’t the case whatsoever. It isn’t the case of beginning something and then a month later being promoted to a full time job. I’ve been there, I’ve posted things and genuinely believed I would become an over night sensation and then gaining less views than I ever have done before.
A few years ago, blogging was never supposed to grow into a career, it was a place for people to share their passions. Why can’t we go back to that?