Learning to blog for myself & not the numbers

I’ve recently become pretty lost in blogging. After a few successful posts, I’ve struggled to keep away from the numbers game and I’ve discovered that I’m beginning to care too much about what generates the most traffic. As a result, I just haven’t been passion about anything I publish, I have no idea what direction I want to take this blog in, and I’ve been struggling to find the creative spark I once had a few weeks ago. It happens every time I make a blogging comeback – that just speaks for itself. I become too disheartened when a good streak ends, meaning I pack it all in together, and then it happens all over again.

Similar to most careers and perhaps hobbies, blogging comes with a set of personal goals and expectations we wish to reach by a certain point of the month, year, or week. I never used to get caught up with the thought of goals until a handful of my posts began to do well during the middle of January – setting myself up for eventual disappointment and frustration when my little corner on the internet went back to doing merely average. But I’ve been thinking a lot recently. February was a tough month for me mentally, so when when blog posts began to drop in numbers, I felt a sense of disinterest in everything to do with the blogging industry – eventually resulting in the easy thoughts of ‘quitting’ or ‘taking a break’ – both of which I really didn’t want to do.

I think this is the same for most of us. We set too much of high expectations and goals which are unrealistic and difficult to reach. We feel a wave of excitement when a post we’re proud of does well, and then a wave of discouragement when the next post performs terribly. Unfortunately, this is the way that blogging works, and we regularly forget that blogging is supposed to be a hobby and something we enjoy. The big bloggers who are fortunate enough to be writing and creating for a full time income have been doing this for years. Blogging was never supposed to lead into a career back in the day, meaning so many people now participate with the hope of developing their new found passion into something big – me included. I understand that thinking this way is not only naive, it’s doing it for the wrong reasons. Think of it this way, when starting a job, it takes years to make your way to the top – exactly like blogging.

I’m definitely guilty of being caught up in the numbers game. As much as I try to keep away from the performance of my blog, it’s difficult, no matter how many advice pages you stumble across. I guess it’s the way humans work, we always want more. Last month I had a week of successful traffic coming in on a daily basis, all for it to go downhill within just 24 hours. I then struggled to find topics to write about, resulting into a complete writers block and zero motivation. I then spent a few days deciding what would work and what wouldn’t – the latter being the things that don’t generally generate much traffic for me. So I went for the former – I decided to write about topics I have no passion for and frequently struggled to write. Bluntly, this is the worst thing I could’ve done and something I would never recommend to anyone.

It wasn’t until a few says ago until I realised that blogging was always there for me to enjoy. I never started with the intentions of earning money or followers, I used it as a method to escape from university, bad friendships and heartbreak. I loved writing about topics I feel passionate about and speaking from my mind; a concept that we can’t do in person. Of course, these posts will probably receive no attention, but I think we all forget from time to time that numbers aren’t important, with consistency and enjoyable content being the main factors to gaining a loyal audience. I suppose you could say that recently I became quite lost and too caught up with the fact that I thought my blog was finally taking off – that I forgot about myself. Blogging eventually became a chore, I didn’t enjoy writing and I couldn’t sit down and just type like I can when I feel passionate and motivated.

I love writing about travel, but lifestyle based thoughts are where my ideas really come together. Coming to the conclusion that blogging for yourself rather than blogging for other people is probably the best thing that could happen to me and also my blog. If you’re blogging for other people, what’s the point of doing it at all?


9 thoughts on “Learning to blog for myself & not the numbers

  1. You are so right. We start blogging for personal reasons, and when some posts get more views, we start writing for numbers and not for ourselves. We all get caught up in stats at some point. I blog because it makes me happy to share the recipes and books I discover. And I always remind myself that happiness when I get distracted by stats.

    Liked by 1 person

  2. This is exactly why I have mixed feelings about monetizing my blog, and I haven’t done so, although I have been considering it. I’m afraid my writing will change because my motivation will also likely change, from just writing about things I’m passionate about to worrying about the numbers. I’m glad you’ve reconciled with the part of you that writes more for what you’re passionate about than for others.

    As Cyril Connolly said, “Better to write for yourself and have no public, than to write for the public and have no self.”

    Liked by 2 people

  3. I think we all go through this at some point and probably not just once. It can be quite disheartening like you said when your blog does so well then almost suddenly drops. Lovely post very relatable my lovely x x

    Liked by 1 person

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